From the 23rd to the 25th of May 2017, the city of Madrid saw business executives from all over the world flock to its biggest and most impressive corporate event space, IFEMA, for the second edition of DES, the Digital Business World Congress. With over 150 hours of conferences, including speeches and round tables, a speaker list jam-packed with top digital business executives and an exhibition hall with stands from some of the world’s biggest corporations, we were rather eager for the event to get underway and hear all about the latest in Digital Transformation.
The event was split into various sections, and the IoT series, which took place in the R-Evolution theatre, was presented by Manuel Muñiz, CEO of our sister company and Unlimiteck’s latest endeavour, MIOTI, the Madrid Internet of Things Institute. From data transmissions to autonomous cars, to blockchain and smart cities, the IoT series saw a dozen experts from the sector take the stage to discuss this breakthrough technology, including our CEO, Fabiola Pérez.
Fabiola, alongside Alberto Rodríguez, co-founder of Unlimiteck, told us all about IoT, AI and Robotics and the inevitable convergence of these three rapidly developing technologies. AI, for example, has already reached advances that were predicted to happen with the next 5 to 10 years, which just goes to show the sheer speed at which it is developing. Fabiola used an interesting analogy to explain this convergence. She compared the coming together of these three powerful technologies to the human being; Robotics being the body, IoT the senses and AI the brain. Through the use of these technologies, we're creating an arguably smarter and more powerful copy of ourselves.
She then went on to explain a little bit about how, here at Metiora, we always start with the client problem and look at the different IoT solutions, including the hardware, platform and communication techniques, in order to find the best fit for our client within the complex IoT ecosystem. She focused on the importance of developing new business models for the IoT landscape that use near real-time solutions to solve real problems and emphasised that before we arrive to the much anticipated era of working with predictive analytics and real-time analytics, we have to continue to build upon and test our near real-time business models in order to scale up projects and cut down costs.
To see the full video of the presentation, head over toMIOTI's Facebookand watch their live coverage.
Another interesting presentation within the IoT series, was that of Uber’s Carles Lloret. He spoke about mobility solutions for tomorrow’s Smart Cities, namely the development and implementation of autonomous vehicles, which is one the most innovative sectors within the IoT niche. He delved deep into Uber’s commercial plans and products and the technology behind them, in particular, the transportation giant’s latest service, UberPOOL, which allows Uber users to share their ride and split the cost of their trip with another rider. In San Francisco alone, UberPOOL has managed to reduce driver mileage by 502 kilometres, fuel consumption by 23.4 million litres and they’ve cut back on pollution by 55.560 metric tonnes. This is a prime example of how IoT business models and connected products are helping the community live in better conditions as well as helping to save our planet.